Nowadays, it is harder than ever to get people’s attention. Businesses need to constantly find new ways to sell their products and services, whilst connecting with their customers. That is why text messaging is a powerful tool to grab the right attention, at the right time. Think about it: you can reach people directly on their phones, where they spend most of their time. Besides, it is like having a direct line to them, making it impossible to ignore.
Businesses have discovered an ally in SMS marketing for this reason, as reaching customers directly on their smartphones—where they are most engaged and responsive – is quite useful if you are looking to driving more sales in and offer the best deals, exactly where they are.
Text messages have an incredible open rate of 98%, meaning almost everyone reads them. This makes them perfect for boosting sales and building stronger relationships with your customers.
In our latest blog post, we will show you three simple steps to use text messaging to increase your sales and build trust. Ready to convert casual text browsers into loyal buyers? Keep reading.
1. Build High-Quality Subscribers List
Don’t buy lists! Only send messages to customers who have explicitly opted in to receive them. This builds trust and avoids legal trouble. According to Sender, 71% of consumers opted in to receive texts from businesses in the past year. The best way to keep your customers hooked is to offer incentives that resonate with their current needs. ‘Sweeten the deal’ as per se! Offer exclusive discounts, early access to exclusive sales, or entry into contests to entice customers to join your SMS list. New research found that 75% of clients want to receive offers (like coupons, promo codes, etc.) through SMS.
2. Create Short Messages with a Hook
The best SMS hooks are usually short and sweet. SMS messages have a limited character count, hence it’s important to get straight to the point by using clear and concise language. SMS boasts a 98% open rate, significantly higher than email as mentioned previously. You can get creative, use customer names, and tailor messages based on their past purchases or interests. This makes your messages feel more personal and relevant. Also, don’t forget to use language that encourages immediate action, such as “limited time offer” or “shop now before it’s gone.” You want to not only engage but also want them to hit that ’buy now’ button. Adding a personal touch to each sale is everything!
3. Track and Analyse Results
Finally, tracking open rates, click-through rates, and conversion rates to see what is and what isn’t working is extremely important. New research found that SMS campaigns have a 10.66% click-through rate, significantly higher than email. Use the data to adjust your campaigns. You will find out which messages resonate the most with your audience and which ones don’t perform well. Are there any specific times of day when your customers are most responsive? Use data to identify key trends in consumer behaviour to see a noticeable impact on customer engagement and sales conversion.
Get Texting!
Brand trust is built through accurate and constant communication, so don’t let your texting strategy affect your business. Would you like to have new and existing customers coming back for more? Try Alfonica Messaging for free today. Alternatively, contact sms@alfonica.com for more information about dedicated SMS packages and pricing.
