About Us

Transform the way your business connects, communicates and collaborates

Who are we?

Alfonica is the business division of the Rose Communications Group Ltd, offering communication, such as hosted phone systems, connectivity, including FTTP and leased lines, the latest in fibre technology, collaboration, with our award-winning Contact Centre solution, mobile phone solutions including contracts, bespoke tariffs and the most up to date handsets, and business services such as our 24/7 Virtual Receptionist offering.

Alfonica is a dynamic company with dedicated support, provisioning, and sales teams, offering excellent customer service to all our clients. The Alfonica team take pride in being the best and continually strive to be leaders in our competitive industry. We continue to work tirelessly to build our solution portfolio, to ensure we cater for all business communication requirements.

Timeline

1999

We are established as part of the Rose Communications Group

2001

We position ourselves as a leading provider of fixed lines

2003

We add a full range of connectivity solution to our portfolio

2010

We cement our reputation for world-class communications and connectivity

2013

We bring all our provisioning and support in-house

2017

We successfully deploy a state-of-the-art hosted phone solution

2022

We provide bespoke solutions for thousands of customers worldwide

2023

We launched a freshly upgraded website after thorough testing to guarantee exceptional customer experience

2024

We are nominated for 3 categories in the Comms National Awards 2024.

What do we do?

We’re the only provider you need for end-to-end business communication solutions. Alfonica has delivered communications excellence for over 20 years.

Whether you’re looking for internet-based phone services (VoIP/hosted), broadband connectivity, leased lines, mobile phone packages business services such as a Virtual Receptionist or anything else that makes day to day communication easier – Alfonica will always go above and beyond to meet your business needs. 

Our Values

Community

We’re proud to support the local communities where our client base is located. We derive strength and success from cultural diversity in our business. We want to give back to our communities. This is achieved by supporting several charitable causes across the UK. 

Respect

We respect our staff and our customers. Having happy staff means that we can continue to provide the excellent customer service we’re renowned for. We know our success depends on getting this balance right and we’re committed to contact improvement. 

Integrity

Sometimes we might not be able to offer you the cheapest price – but what we can promise is that we will always offer the solution that best suits your business. We’ll take the time to talk you through all the options, so you can make a informed decision.

Meet our Leadership team

Chief Executive Officer

Maxi Rose

Head of UCC

Simon Fogal

Customer Experience Manager

Alex Dias

Hosted Provisioning Team leader

Dave Cain

UCC Team Leader

Chris Lamaris

Head of Mobile

Anthony Luftig

Sales Team Leader

Jamie Baker

Head of HR & Operations

Batsheva Cahan

Billing Manager

Mali Safrin

Marketing Team Leader

Eli Haffner

Head of HR & Operations

Batsheva Cahan

Billing Manager

Mali Safrin

Do you want to find out more? Get in touch!