In our last blog article on UC, we looked at the advantages that it could bring to your organisation. This time we are looking at whom UC would best suit.
As communication technology develops, it becomes increasingly easy for businesses to contact each other internally and keep in touch with their customers. At least, that’s the theory. In reality, many companies are working with a multitude of different communication methods, channels, devices and applications that they could be using more efficiently.
UC is technology that combines these multiple modes into a single, cloud-based system. Allowing the seamless integration of IP telephony modules and all phone calls and lines, voicemail, fax over IP, e-mail, video conferencing and calls, instant message services and much more, UC technology is on the rise.
Who is it for?
Essentially, everybody can benefit from a unified communications platform, whether it’s a business or its customers. Anybody whose work depends on interacting with others will find this way of communicating more manageable and less time-consuming, and it could even work out much cheaper. This is all because UC operates through a single, real time platform that is constantly updated by data from every person connected to the system.
This allows businesses with remotely based staff, or those that operate from multiple locations, to interact with one another without delay and will give call centre managers the most efficient tools they’ve ever had for monitoring activity. In all instances, this equates to the ability, throughout the business, to provide the highest service levels to customers.
Will it last?
Naturally, this is a concern for any business which has yet to look into adopting a UC approach to its communications. An ongoing concern with any new technology is that, regularly, further new technologies are invented. However, reassuringly, even the biggest tech firms in the world are actually being forced into adapting their services for a unified communications platform.
As reported by Computer World, even established Apple services, such as FaceTime and iMessage, are facing the prospect of losing users to other platforms, as the Apple applications are not compatible with non-Apple enterprise communications devices.
When businesses of this size are being forced into change in order to adapt to unified communications technologies, you know that it’s going to be here to stay for some time yet.
In our next article we will be looking at how safe UC is and how it can help your organisation succeed.
This article is taken from our upcoming white paper ‘Beginners guide to unified communications’. If you would like a copy or would like to discuss your unified communications requirements, please contact us.
