Case Studies

ABC Real Estate

Alfonica help ABC Real Estate integrate telecoms across multiple sites and companies

Who are ABC Real Estate?

Aldermartin Baines & Cuthbert (ABC) Estates are a well established estate agent in Edgware, Hendon and London. They offer a multitude of services including property sales and lettings as well as block management services. Their estate agents and staff are highly trained and fully accredited by a variety of bodies including ARMA, ARLA, NAEA and more.

What sets ABC apart is their belief in modern work practices coupled with traditional values like professionalism, quality service and an absolute commitment to keeping a promise. Being able to keep in touch with clients is key to meeting their high customer service levels.


Telecoms plays a critical role in every business and ABC are no exception. With three locations across Greater London, it was vital that their telecoms infrastructure was integrated and flexible.

“We were unhappy with our existing telecoms partner, as although they were great at sorting out our IT, we were having problems with the telephony side. As a result, we felt that we needed to work with a specialist telecoms supplier and leave the IT support to our existing partner to ensure we could get the best out of both. ”

Stuart Lesser,



Upgrading the phone system and maximising modern features

Setting up an integrated and flexible telecoms infrastructure

Broadband and hosted phone solution implementation


One supplier for connectivity and phone systems, with 24/7 support

Zero cost calls between Head Office and all other locations


Alfonica were already providing mobile phones to ABC and were asked to give their advice as to what could be done to improve the current situation. Simon Fogal, our Head of Unified Communications & Connectivity, recommended the installation of a hosted phone system with Yealink handsets for the 25+ users in ABC’s Edgware branch.

With a dedicated broadband connection installed at the same time, the new system helped solve ABC’s problems. Stuart said: “Previously, we were having multiple problems with scheduling,

handsets, accessing voicemail and transferring calls. With the new system properly set up and installed, all these issues disappeared.”

As a result of the improvement in service, the Hendon branch wanted to update their phone system as well. Alfonica consultants quickly installed handsets for another 7 users and linked the two sites together. This setup has enabled free site-to-site calls between the two offices, as well as allowing for calls to be transferred internally between Edgware and Hendon.


Alfonica have worked closely with ABC Estates to ensure their growing group of companies can keep in touch with each other and their customers. This has involved connecting four more group companies to the same network, ensuring they can all enjoy the same cost savings and ease-of-use as well as improving their responsiveness to customers.

Stuart concluded: “Our decision to split support between telecoms and IT experts has been vindicated. Our current hosted phone system is now streets ahead of what we had previously. This has enabled us to save money on calls as well as improving customer service levels.

“The hosted element means that we don’t have to pay for expensive capital costs any time our requirements change. We just pay for what we use, and we can quickly and easily upscale our system to match changing business requirements.”

Why Alfonica?


We've got over 20 years experience in communication and connectivity

We offer 24/7 customer service to keep your business running smoothly

We provide solutions that match your business needs and save you money

Do you want to find out more? Get in touch!